Your missing buyer-side intelligence function

We become your embedded Outside Sales Brain—bringing the critical buyer perspective that internal teams naturally can't access.

Explore Our Function

The Three Critical Functions We Provide

We operate across your entire sales timeline—extracting insights from the past, intervening in the present, and activating opportunities for the future.

Forensic Deal Review

We extract valuable insights from deals that didn't close, identifying patterns and missed signals that others overlooked.

  • Decode what really happened in lost deals
  • Identify critical turning points missed
  • Transform past losses into future strategies

Embedded Deal Intervention

We sit beside your team, deal-by-deal, providing live course-correction when buyer signals indicate potential disconnects.

  • Spot hidden buyer hesitations in real-time
  • Translate internal politics blocking your champion
  • Realign messaging to match actual buying criteria

Opportunity Activation

We help identify and strategically approach ideal opportunities, building a proactive motion that creates momentum before the first conversation.

  • Profile ideal buyer situations for your solutions
  • Craft approaches that anticipate objections
  • Design engagement strategies that reduce friction

Engagement Framework

Function Areas Deal Diagnostic
Initial Session		 Core Advisory
Partnership		 Integrated Partner
Full Function
Forensic Deal Review
Learning from closed opportunities		 ✓ ✓✓ ✓✓✓
Embedded Deal Intervention
Working on active opportunities		 ✓ ✓✓✓ ✓✓✓
Opportunity Activation
Strategizing upcoming opportunities		 - ✓ ✓✓✓

The framework above shows typical focus areas, but we adapt based on your specific needs.

What makes Outside Sales Brain different: We don't just advise. We sit beside your team, analyze what happened, translate what buyers actually mean, and co-create approaches that align with buyer reality.

How We Operate

We provide tactical, on-the-ground support that adapts to your specific situation and needs.

Direct action, not just advice: We work onsite. We analyze losses. We course-correct deals in real-time. We co-create forward strategies. All live. All tangible.

Core Advisory

Tactical Deal Support

  • Typically 1-2 days onsite monthly
  • Regular implementation sessions
  • Direct work on selected opportunities
  • 3-month partnership

Best for: Organizations seeking targeted improvement in win rates and deal velocity.

Integrated Partner

Full Functional Integration

  • Typically 3-5 days onsite monthly
  • Weekly strategic sessions
  • Work across your entire pipeline
  • 3-month partnership

Best for: Organizations requiring substantial transformation in how they connect with buyers.

Deal Diagnostic

Initial Analysis

  • Single immersive session
  • Focus on a specific opportunity
  • Immediate action plan
  • No ongoing commitment

Best for: Testing our approach with a specific challenge before fuller engagement.

In The First Month Alone

For Your Active Deals

  • Translate what buyers are actually saying
  • Identify specific friction points slowing decisions
  • Craft messaging that addresses hidden objections
  • Create champion enablement tools for internal selling

For Your Sales Function

  • Decode patterns from past deal successes and failures
  • Develop buyer-side qualification frameworks
  • Identify high-leverage opportunities in your pipeline
  • Establish a system for recognizing buying committee dynamics

The Buyer-Side Intelligence Function

You have Marketing. You have Sales. What you don't have is an Embedded Buyer-Side Intelligence Function.

We don't "fix" your sales team—we provide a critical missing function. Outside Sales Brain operates as your embedded buyer intelligence unit, bringing the external perspective that your internal team naturally can't generate.

Why This Function Is Essential

  • Your internal team is too close to see buyer disconnect
  • Champions need tools to navigate internal politics
  • Buying committee dynamics remain hidden without translation
  • Real-time course correction catches opportunities before they stall
  • Fresh perspective identifies patterns others are missing

Our Operating Model

The Buyer Reality Operating Layer creates a structure for recognizing and acting on buyer signals that would otherwise be missed or misinterpreted.

This isn't theoretical. We sit beside your team, in your deals, observing actual buyer behavior and translating what it means for your approach.

Our function bridges the gap between your internal view and the market's reality, creating clarity where confusion previously reigned.

Bridging the Reality Gap

We connect what your team perceives with what buyers actually experience, reducing the friction that causes deals to stall.

Common Challenges

  • Win rates stuck despite strong product-market fit
  • Deals that start strong but mysteriously stall
  • Champions who become non-responsive after initial enthusiasm
  • Competitors winning with seemingly inferior solutions
  • Sales cycles extending beyond forecasted timelines

Our Function Addresses

  • Improved buyer qualification through reality signals
  • Better champion enablement for internal selling
  • Clear identification of actual decision criteria
  • Reduced friction in the buying committee process
  • More predictable pipeline movement and forecasting

Getting Started Is Simple

Our process is straightforward and focuses on determining if there's a good fit between our capabilities and your needs.

Initial Steps

  1. Brief conversation about your specific challenges
  2. Discussion of which service(s) might be most relevant
  3. Selection of engagement model
  4. Agreement on timing and focus areas

Who We Work Best With

  • B2B organizations with complex sales cycles
  • Companies ready to shift from product-focus to buyer-focus
  • Leadership committed to sales transformation